Case Study #4

Accelerating Success with the Launch of a Major US-Based Financial Product

In the fast-paced world of finance, launching a new product requires not just innovative technology and design, but also a keen eye for compliance, security, and user experience. 

A leading US-based financial institution turned to Optimize Tech Consulting with a formidable challenge: to deliver a major financial product within a tight five-month deadline. 

Our role was comprehensive, involving design sessions, requirements gathering, technology and security reviews, and orchestrating a multi-disciplinary team committed to excellence.

OTC delivers a major financial product

Challenge and Goals

The project was ambitious, demanding a high level of coordination, expertise, and agility. 

 

Our responsibilities included:

  • Facilitating Design and Requirement Sessions: Ensuring that every aspect of the product was thoughtfully planned to meet the client’s needs.
  • Conducting Technology, Security, and Compliance Reviews: Guaranteeing that the product adheres to stringent industry standards and best practices.
  • Leading a Diverse Team: Managing a group of developers and designers who participated in weekly demos, actively seeking client feedback to refine and enhance the product.
  • Maintaining Rigorous Communication: Holding daily stand-ups with the team and sending bi-weekly status emails to the client detailing hours, budget, and deliverables.
  • Organizing Bi-Weekly Sprint Demos: Preparing slides to showcase developed features, answer outstanding questions, and seek owner feedback on design and delivered functionalities.

Point of Conflict

The project’s main challenge was the client’s deadline. 

While many components of the program were already established, the bulk of the work—including the assembly of talent data review and cleanse—needed to be completed within a notably short timeframe.

Solution Provided by Optimize Tech Consulting

Optimize Tech Consulting responded to the challenge with remarkable speed and efficiency to meet the client’s needs and expectations.

  • Rapid Talent Assembly: We quickly gathered the necessary talent, establishing a dedicated team capable of meeting the project’s demands.
  • Effective Communication: From the outset, we confirmed requirements with the client, maintaining ongoing communication and making adjustments as needed to ensure that the project stayed on track.
  • Delivery of MVP Within Deadline: Despite the tight schedule, we successfully delivered the Minimum Viable Product (MVP) on time and within budget, incorporating client feedback throughout the development process.

The Benefit to the Customer/Overall Results

The timely delivery of the financial product had significant implications for our client.

  • Market Entry: The client was able to establish a strong online presence, critical for engaging with today’s digital-savvy consumers.
  • Brand Visibility: With a compelling website and cohesive branding, the client gained the visibility needed to introduce their business and expertise effectively.
  • Engagement Opportunities: The new online platform enabled the client to explore multiple social media channels, initiating conversations around projects and marketing ideas for their products.

Conclusion

This case study exemplifies Optimize Tech Consulting’s capacity to navigate the complexities of financial product development, emphasizing our dedication to delivering results that align with our clients’ strategic objectives. Through effective management, agile methodology, and close collaboration, we were able to transform a tight deadline into a triumph, reinforcing our position as a trusted partner in the technology and financial sectors.