Business New Year’s Resolutions for 2023

Why You Need a Project Manager: A Guide for Business Owners and CEOs

Dec 13, 2023

By CEO: Ludmila Baklanova

In the dynamic realm of business, the role of a project manager often becomes the linchpin of success. 

To be successful, your company needs a competent and talented project manager to reach goals, sustain company deliverables, and maintain the company vision. 

In this article, we will demystify the role of a project manager, explore the history of project management, and dive into the benefits a great project manager has on a company’s success. 

A Brief History of Project Management

Project management, as we know it today, has its roots deeply embedded in the transformative era of the 1960s. It was a time when the world witnessed remarkable feats, most notably in the realms of space exploration and government projects. 

NASA, leading the charge in this era of innovation, relied heavily on what would evolve into modern project management techniques. These methodologies were crucial in orchestrating the complex tasks and immense collaborations necessary for pioneering space missions.

As the decade progressed, the burgeoning field of technology further underscored the need for structured project management. 

Companies like Xerox and Microsoft, at the forefront of technological advancement, faced an unprecedented surge in complexity and scale of tasks. The burgeoning technology sector demanded meticulous organization and strategic planning. 

In response, the role of the project manager became pivotal, evolving beyond traditional management to encompass a more dynamic and integrative approach to overseeing tasks and organizing responsibilities. 

This evolution marked the dawn of a new era where project management became indispensable in navigating the intricacies of modern business operations.

Understanding the Role of a Project Manager

As you wonder why you need a project manager, it’s crucial to understand their role and how it contributes to your company’s ecosystem. 

Core Responsibilities of a Project Manager

At its core, project management is about turning vision into reality. 

A project manager’s duties span the entire lifecycle of a project – from the nascent stages of planning through the throes of execution to the finality of closing. They are the strategists, orchestrating resources, time, and people to meet project objectives. 

Their role is not just administrative; it’s deeply integrative, requiring a synergy of skills to steer projects to successful completion.

Skills and Qualities of an Effective Project Manager

The perfect project manager has a blended skillset of leadership, communication, and risk management skills. 

They ensure each project aligns with broader business objectives and strategies. By doing so, they keep the business on track toward achieving long-term goals.

They are visionaries and problem-solvers, able to foresee potential hurdles and navigate through them to come out on top. 

Their communication skills are paramount, liaising between stakeholders, team members, and the project. 

How Project Managers Contribute to Project Success

The actual value of a project manager is seen in their ability to maintain a holistic view of a project while managing the minutiae details. 

They ensure projects align with business goals, delivering value without sacrificing quality or budget. 73% of companies that utilize a formal project management approach meet project goals every time. Of those companies that use project management, 63% stay within the project’s budget. .  

A skilled project manager promises higher efficiency, clearer communication, and a significantly higher project success rate.

Critical Role in Measurement and Analysis

A project manager is crucial in identifying, tracking, and analyzing Key Performance Indicators (KPIs). These KPIs are essential metrics that help in measuring the performance and progress of projects against their predefined objectives.

Project managers tailor these indicators to suit specific project requirements, including metrics like project completion rates, budget adherence, time-to-market for product launches, quality metrics, and customer satisfaction scores.

Tracking these KPIs allows project managers to enable the company to make informed, data-driven decisions, and deliver the expected outcomes.

Creating Impactful Teams

At the heart of successful project management lies the art of assembling impactful teams. A skilled project manager understands that the key to project success is not just in the logistics and planning but in the composition of the team itself. 

This process goes far beyond simply grouping together individuals based on their technical abilities. It involves a careful blend of skillsets, personalities, and the potential for synergy.

Project managers need to be adept at discerning not just the professional capabilities of individuals, but also their personality traits, work styles, and how these aspects can harmoniously interplay within the team. 

The goal is to create a group where the sum is greater than its parts, where diverse skills complement each other and personalities mesh in a way that fosters collaboration and innovation.

Internal Project Manager vs. Contracted Consultant

The decision between an internal project manager or a contracted consultant is pivotal in defining a project’s trajectory. Both roles have distinct advantages and challenges.

Internal Project Manager

An internal project manager, deeply ingrained within the company’s culture and systems, brings a nuanced understanding of internal processes and long-term strategic goals. 

Their familiarity with team dynamics can be advantageous for projects closely aligned with the core business. However, this familiarity can sometimes lead to a lack of fresh perspectives and adherence to the status quo, potentially stifling innovation.

Contracted Consultant

On the other hand, a contracted consultant brings a wealth of external experience and specialized expertise. 

These consultants, often exposed to a diverse range of industries and projects, can inject new methodologies and innovative solutions that transcend conventional in-house approaches. 

Their objective stance enables them to make unbiased decisions solely focused on the project’s success. 

While consultants may require time to acclimate to a new organization’s culture, their fresh perspective and singular focus on project deliverables often lead to more efficient and creative problem-solving.

Favorably, a contracted consultant offers the flexibility and specialized skill set necessary for tackling complex, unique, or high-stakes projects, making them a valuable asset for businesses seeking dynamic and effective project management solutions.

Optimize Your Project Management Team and Increase Revenue

Reflect on your current and upcoming projects. Do they align with your business goals? Are they being managed efficiently? 

If you find gaps in project management or agile practices, consider investing in a skilled project management consultant team. 

Optimize Tech Consulting ensures a practical, direct, and result-driven project management approach. 

With a thorough company analysis, we will determine how your business will benefit from optimized project management and provide necessary agile management training, assistance with mergers, migrations, and overall assessment of business processes. 

Offering dedicated training to ensure your project managers are top-quality and focused on success, Optimize Tech Consulting is your solution for all of your management needs. 

The right personnel can be the catalyst your projects need to succeed in this competitive business landscape.

Contact us today to see how we can enhance and optimize your project management team! 

Schedule a free consultation

Need an experienced and skilled hand to optimize processes in your company? Fill out the form to get a consultation.